Early detection of incidents focuses the treatment area, increases our efficiency, and saves money. The system discovered pests and various plant anomalies numerous times before the IPM employee came in for their weekly examination. Fermata is the guardian angel of our farm!

I had 5 or 6 guys in my scouting group that were constantly complaining: "my head hurts, my eyes hurt... this is ridiculous." So to get [scouting] on an A.I. schedule, was in my opinion, one of the smartest decisions you could have [made]. You guys are far ahead of the curve. I think that is genius. 

Maintaining crop quality, consistency, and yield is very challenging when you aren’t growing in a controlled environment such as a greenhouse. And as you might imagine, manually scouting 3 acres for signs of pests and disease which affect all three of these factors is a very time-consuming, and error-prone task. That’s why when Fermata approached us with an automated solution to address the problem we were all ears!

It’s remarkable how much less time we spend on wandering the greenhouse, looking for problems that might or might not be there. It’s not that just that me and my guys spend less time on scouting now, what I also appreciate is the peace of mind the system gives me. It’s great to know someone is looking after my plants at all times!

As a venture capital fund, Raw frequently gets pitches to consider from a wide variety of start-ups. Right from the start we knew Fermata’s was different. Offering a solution that both makes growers lives easier, and their companies more profitable, was clearly a win-win proposition. We have just committed to further investment in Fermata, and look forward to a bright future in partnership with them.

As former head of R&D at Biobest in Israel, I’ve seen a lot of pest and disease solutions come and go, but Fermata’s has actually changed how I currently work as a crop consultant. Instead of wasting time identifying the source of the problem, now I can focus on mitigation, and actually finding the root causes — saving my clients both substantial time and money.