- September 2025
Ridge Farms: ~€16,250 saved by delaying a whitefly treatment by 5 weeks
Fermata enables growers to make optimal decisions and increase their profits.
Fermata's platform said "not yet." Ridge Farms waited 5 weeks and avoided ~€16,250 in premature treatment; neighbouring growers treated on schedule and spent the extra €16,250.
- 5 wkTreatment delay
- €16,250Cost savings
- €3,250Per hectare
A schedule built on assumption
Ridge Farms followed a standard whitefly treatment schedule – preventive applications on a calendar cadence regardless of in-field pressure.
The schedule worked. Every cycle, regardless. The cost was every cycle of unnecessary intervention added to chemical spend and resistance risk.
A second opinion in the data
The grower piloted Croptimus as a decision-support layer on top of the existing schedule. Cameras already in place over the rows.
The model produced daily whitefly counts per zone, surfaced as a single dashboard view alongside the historical baseline. The data didn’t say “treat now.” It said “not yet.”
5 weeks of postponement, €16,250 saved
Whitefly levels stayed well below the intervention threshold for 5 weeks longer than the schedule called for. The treatment was postponed; neighbouring growers proceeded as planned.
The delay avoided a premature application worth approximately €16,250 (~€3,250 per hectare) with no measurable impact on crop health.